Elevator Speech: What to Say Every Time You Meet a Potential Client to Get Their Attention and Motivate Them to Buy Your Product or Service (This free guide includes a 2-step formula you can follow to create your compelling one-sentence description of your business) By Alexander Nikolov, creator of the 7-step Formula for Business Growth Please confirm your registration. Thank you for your registration. We need your confirmation – please check your email. Meanwhile, invite your business partners to register for this free guide.