How to take business from your competitors in the times of crisis?

How to take business from your competitors in the times of crisis?

Alexander Nikolov Strategies for Business Growth

How to take business from your competitors? The answer to this question is not related to tactics to go to the clients of your competitors and try to attract them to you by offering them lower prices. In fact, many businesses are now doing just that: lower the prices at which they work, launch promotions or directly contact clients of their competitors. These tactics certainly do not have a long-term effect, but in most cases they do not help us even in the short term. You can reduce the prices you work at to be more attractive, but this leads to smaller profits and situations where you even work at a loss . This is a vicious circle in which many businesses are looking for a solution, but it is not there. In today’s video you will find the real way to attract more business even in a time of …

Be everywhere with your marketing!

Be everywhere with your marketing!

Alexander Nikolov Strategies for Business Growth

How many channels do you use to attract new clients in your business? Most small business owners typically use one or two main channels to bring new leads to their business. However, when you use only one or two channels, your business results cannot be stable. Think about it: you can’t grow significantly if you rely only on one marketing tool (channel) and most importantly: what will happen if this one channel just stops working for you. I have experienced both personally and with my clients situations where suddenly something that has worked well simply stopped working. Google, and all social media change their algorithms and what has worked before may now work now.  Or the ads may become much more expensive for you… Or you may rely solely on referrals but at some point you may not have enough referrals… If something like that happens, you’re likely to experience a drastic drop …

Don’t sell products, solve problems!

Don’t sell products, solve problems!

Alexander Nikolov Strategies for Business Growth

Today I want to show you how to effectively position your products and services… so that you can attract more clients and sell at higher prices. But let’s start with how most people sell. The classic formula they follow is: connect with the prospect, ask some questions to understand what drives them, present the product (or service) and then – try to close: sell your service or product. This approach is not only increasingly repulsive (because people do not want to be sold), it is also increasingly ineffective today. This approach severely limits your reach – think about it: in essence, this type of approach can bring you clients only who already know they need exactly your product. And once you reach them, then you have to spend efforts to convince them that you are the best decision and maybe eventually lower your prices…. Because if your prices are higher than the prices …

Overcoming objections

Overcoming Objections

Alexander Nikolov Strategies for Business Growth Leave a Comment

One of the biggest concerns of sales people and business owners are client objections. Think about it, do you know how to approach when you hear the client say: “The price is too high”; “I do not have the money. I can not afford it” “I do not have time then. I am very busy.” “I can’t travel right then.” “I have no interest.” I bet you hear at least 2 of the above objections from your clients on a regular basis. And my first question to you is: how do you react when you hear these objections? – Do you feel anxious and worried that you do not know how to approach them and you fear you may lose the deal, or do you feel confident and calm that everything is going on as you have expected? Most sales people and business owners are concerned about these objections. And …

Create Compelling Message to Attract Clients

Create Compelling Message to Attract Clients

Alexander Nikolov Strategies for Business Growth Leave a Comment

To attract new clients easily, it is important to have a compelling message to them. A message that grabs their attention and makes them take the next step. Ask yourself what your message is to your potential clients and whether it is compelling enough for them. The main problem that many business owners have is that they try to appeal to everyone and they are afraid to have a message that may not include some potential clients. Many people I work with say they don’t have a specific message because they don’t want to miss anyone. However, by speaking to everyone, they actually attract no one! The need to be very specific comes from the fact that in this way you speak very directly about all the goals, dreams needs and problems of a given group of clients. And that makes you an expert in their eyes. Imagine that you …

The most important factor for success when you have difficulties in your business

The most important factor for success when you have difficulties in your business

Alexander Nikolov Strategies for Business Growth

What do you do when you have difficulties in your business? I mean, really serious difficulties. Most business owners continue to struggle trying to get results from what they have done before. This rarely works, because if it did, they would have already received the desired results and they would not have had the problems in the first place. Others seek solution in some special marketing strategy or sales technique to apply that will quickly bring them great results. And yes, a solution can be found here, because there are many marketing strategies that can bring results, and some of them – surprisingly quickly. My experience working with hundreds of business owners confirms that. The most important factor for success, however, is not related to sales and marketing. It may surprise you, but I personally have no doubt that this is the most important thing to achieve anything and to …

Overcome your internal barriers to attract more clients

Overcome your internal barriers to attract more clients

Alexander Nikolov Strategies for Business Growth

How do you attract clients? 3 things: right marketing, constantly meeting with potential clients and excellent persuasion skills. Yes, that’s right. Without marketing and excellent sales skills, it is not possible to grow your business. But what would happen, if we give the ideal marketing plan to ten entrepreneurs? Well, most likely in a year, 9 of them will have done nothing and their business will be where it is now (or even worse), and only one will have implemented this marketing plan and will have their business doubled. Whether we act or not depends on our internal mindset for success. It is good to understand that you cannot attract external success (in the form of more money, more customers, or more profits and market share) if you have not previously achieved success within yourself. One of the best coaches in the world, Tony Robbins (and one of my earlier …

Sometimes motivation is not enough!

Sometimes motivation is not enough!

Alexander Nikolov Strategies for Business Growth

Many people try but are not consistent in: Eating healthy Going to the gym regularly Prospecting new clients every day Attending networking events regularly Working on the growth strategy of their business. ……  Maybe you try to do one of the above things or any other thing that you know it is good for you…. And you are not doing it consistently or even at all! At the same time we know people who look like robots: They work out every day They are careful what they put in their mouth They spend 2 hours every day speaking with new prospects or lead-generating new prospects. …. Many people believe the difference between the first group and the second group is motivation. However, very often motivation is not the main factor – especially when you try something new and you don’t have results yet. And that’s why so many people quickly …

3 mistakes to avoid when influencing your prospects

3 mistakes to avoid when influencing your prospects

Alexander Nikolov Strategies for Business Growth Leave a Comment

If you are a business owner or sales person, you have to sell every day. And selling is about influencing the other person. In this sense, we are all sales persons – because every day we strive to influence (hopefully for good) the people around us – our children, our friends, our colleagues, our team and of course – our clients. In the process of persuasion, however, we often make mistakes that prevent us from getting the result we want. In the past I had difficulty convincing clients to buy. Very often after meeting with a prospect, the prospect seemed to be happy but did not make the decision to work with me. That shifted only after I acquired skills with to influence better and to create conviction in my prospects to work with me.  I see now that back then I was making 3 fatal mistakes that kept me from attracting the …

Your Ideal Client: Narrow Your Niche

Your Ideal Client: Narrow Your Niche

Likora Strategies for Business Growth

Do you work with your ideal client? Many business owners try to attract more clients and grow their business by working with everyone. They believe they can have more clients if their niche is as broad as possible. And I have heard many times business owners saying “we work for everyone who we can help”. Well, the reality is different and the most successful businesses are those that clearly know their ideal client. And the narrow their niche, the better results they have. I remember myself, when I narrowed my niche several years ago, my revenues doubled. Take a look at the video below to see why it is important to work ONLY with your ideal clients if you really want to achieve business growth.   Let me know what you think on this topic. Scroll down and leave a comment. And if you have a question, send it to …

Optimize your environment to have more time

Optimize your environment to have more time

Alexander Nikolov Strategies for Business Growth

Probably you, like many others who want to succeed, are overwhelmed with tasks and you constantly do not have enough time in your business and for yourself…. And maybe there are days when you cross out all of your tasks, but at the end of the day you have the feeling that you have not done the most important tasks for your business… Ask yourself, “Of all the things I did yesterday and today which ones were really important to move forward in my business?” Often the answer is that you have not moved forward, and the price you have paid is high – you do not have time for your family, for quality communication with your children, for yourself… You are probably wondering why this happens and why the more you grow, the more and more you don’t have enough time… The answers to the above questions are that …

Can we influence things outside our control?

Can we influence things outside our control?

Alexander Nikolov Strategies for Business Growth

Today’s video is a Q&A video. And it relates to a question from one of our subscribers who asked “can we have influence on factors in our business that are outside of our control?” And my subscriber says that “no matter how different is one business owner from their competitors and how smart he or she is, they cannot influence factors outside their control, such as low demand, low income of their ideal clients, economic crisis, or, big competition. All these factors are “objective” in nature and it seems we can’t do anything to change them. And actually this question contains several other questions: Can we control anything? Are there objective factors at the marketplace like the level of competition and the income of our ideal clients? Can we influence these things on which we do not have control? Is there anything we can do under the current tough economic …

What makes you different from your competitors?

What makes you different from your competitors?

Alexander Nikolov Strategies for Business Growth

Do you know and can you clearly communicate what makes you better than your competitors? Ask yourself: if my prospect looks at a catalog (online or offline) of 100 businesses that do the same thing, is there a reason to choose me? In the current situation of economic crisis (which will continue in the coming months and maybe even years), differentiating yourself from your competitors becomes even more important. With a shrinking market, your business may not suffer if you are clearly different from the rest: in this way, you will be able to get an bigger share of the market and move forward, even though the market as a whole is shrinking. At the same time, many business owners make the mistake of not formulating messages that clearly distinguish them from their competitors. And as a result, they do not differ and then the customer’s decision is like the …

How Meeting Many Prospects Can Actually Make You Less Confident

How Meeting Many Prospects Can Actually Make You Less Confident

Alexander Nikolov Strategies for Business Growth

How Meeting Many Prospects Can Actually Make You Less Confident We all want more clients… And logically that means we want to have more calls and meetings with potential clients (prospects)….. Today, I want to challenge that assumption…. And the reason why is that meeting with many prospects is not always good for your business…. and under some circumstances can actually reduce your confidence, significantly. In the video below you will find out how meeting with too many clients can make you less confident. And I am showing you what to do instead to prevent that.

Criteria On How to Choose Which Business Coach to Work With

Criteria On How to Choose Which Business Coach to Work With

Alexander Nikolov Strategies for Business Growth

If you believe that coaching might help you achieve the desired results faster and with less effort, it is also important to know how to correctly choose your business coach. So: how to choose a business coach? Coaching became popular in recent years and this led to a great variety of coaches (including business coaches). Personally, I believe that if our goal is to achieve results and solve problems in our business, we need to choose the business coach who is the most likely to help us achieve that. I myself used to work with a business coach from the US for 4 years now and participated in a rather expensive coaching programme. The results I achieved during these 4 years went beyond my initial expectations by a large margin and this helped me pay off the initial investment quickly. Then, I moved into another coaching program as I follow …

Do you take decisive actions to attract clients?

Do you take decisive actions to attract clients?

Alexander Nikolov Strategies for Business Growth

Successful client attraction is crucial to the survival and growth of any business. And to attract new clients, we need to take action in marketing and sales… I don’t know how you feel about it, but most small business owners don’t like to do marketing and sales. And there are many reasons for that… The majority of small business owners do not like to do marketing to attract clients and do not want to sell. Here are the reasons why. Many people have never studied marketing and therefore do not understand it. Others have studied marketing at universities, tried it and failed at it. In terms of sales, however, most people have a fear of rejection, or worry they may need to constantly pressure the other people. And many don’t believe that they can succeed. The result is that they do almost nothing to attract clients and just wait for clients to come to them. Well, this rarely …