More certificates will not bring you more clients

More certificates will not bring you more clients

Alexander Nikolov Strategies for Business Growth

Today’s post is valid for any business, but is especially important for anyone who personally serves clients: consulting business owners, coaches, beauty salon owners, architects and interior designers, holistic healers, etc.

And if you’re like most business owners, you probably think that if you have more certifications, you’ll have more clients.

Certificates for your skills, completed courses, specializations, etc.

It is normal to think that as we become more competent, people will look for us more, right?

And I thought the same at the beginning of my business. And I thought that after I finished the coaching program of Anthony Robbins and Chloe Madanes and wrote this on my website, I would had huge interest in my work.

It didn’t happen that way.

And it doesn’t work that way for many other coaches, consultants and specialists in various fields.

And the reason is that people do not buy our certificates.

Yes, our clients may be impressed by our certificates, but they do not become our clients because of them.

And what’s even worse is that …..

In searching for the next professional certificate, many business owners forget to do the things that are most important in their business – to attract new clients.

If you are the kind of person that always looks for improvement and excellency in what they do, congratulations! That is one of the top values that I have as well. However, think about the most important thing in your business right now. Maybe you need skills, but not professional skills. Maybe you need marketing and sales skills so that you can be better in attracting clients for what you do. Or maybe you need skills to plan better and prioritize better….

Just think about it. It is a matter of what is really the most important thing for you in your business right now. Professional certification is good, but it won’t make you a living in most cases.

Would you like me to help you to create the strategy for growth of your business in the next 12 months?
Click the button and apply for a 30-minute free-of charge introductory session with me.